Nevertheless, Gary Bettman and the NHL continue to push even deeper into the problematic world of sports gambling. there are no real hockey fans out there excited about 'unique and compelling experiences' with a sports bookie. “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.” “We are thrilled about our partnership extension with BetMGM,” said Jason Jazayeri, NHL Vice President, Business Development. I know that may be hard to believe given the sheer volume of gamblings ads that are currently shown during NHL hockey games, but apparently the league can cram even more down our throats now.

In other words, get used to seeing EVEN MORE gambling ads during NHL broadcasts in the future. We look forward to bringing our customers exceptional live experiences and delighting with new in-app content for BetMGM.'Īs part of the agreement, BetMGM will receive 'significant branding' on the NHL's broadcasts during conventional commercial breaks, but also on 'Digitally Enhanced Dasherboards' and 'Virtual on-ice ads'. “The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. It enables us to enhance the BetMGM product and offer our fans unforgettable experiences built around the game they love,” said BetMGM CEO Adam Greenblatt. “Our partnership extension with the NHL is a winner.

Nhl sports betting system